People Counting Benefits – Transportation
Accurately and consistently count passenger visits to Airports, Railway Stations and Bus Stations- Count passenger use of trains and buses to evaluate service levels and potential improvements
- Track usage at particular stops by time and day using GPRS technology
- Clear and concise reporting
- Make strategic marketing decisions based on reliable data
- Evaluate effects of marketing campaigns on passengers
- Conduct meaningful trend analysis
- Operational forcasting for promotional events
- Monitor the effects of tenant mix where there is a Retail presence
- Make staffing ratio comparisons to improve customer service and security
- Monitor the effects of weather, traffic, maintenance and refurbishment
- Better control of overheads through more effective staff coverage
- Accurate data to aid rent reviews